SK Broadband is the result of the 1.09 trillion won acquisition last year by SK Telecom, South Korea’s largest mobile carrier, of broadband service provider Hanaro Telecom, which saw SK assume a 38.89 stake in the Seoul-based firm.
SK Broadband calls pitch to announce presence in Korea
SEOUL - Two agencies, including TBWA and local shop Daehong Communications, are competing for the creative account of recently established internet-based telecom company SK Broadband in Korea.
SK Broadband is the result of the 1.09 trillion won acquisition last year by SK Telecom, South Korea’s largest mobile carrier, of broadband service provider Hanaro Telecom, which saw SK assume a 38.89 stake in the Seoul-based firm.