SYDNEY Bass Hotels & Resorts has been rebranded as Six Continents Hotels, to signify the group's final departure from its brewing origins.
The company hopes the change will demonstrate its eagerness to expand its hotel operations.
Six Continents chief operating office Australia, New Zealand and South Pacific Mr Tony South said the timing of the rebranding was essential. "It has come at the time of the rollout of our global Inter-Continental, Crowne Plaza and Holiday Inn brands across the region," he added.
Six Continents branding takes over from Bass - Sep 01
Bass Hotels & Resorts has been rebranded as Six Continents Hotels, to signify the group's final departure from its brewing origins.
