The services will be available to Illuminant’s clients throughout Asia-Pacific. SinoTech will aid the PR shop with online reputation management, search and social media marketing, online analytics and measurement tools, according to Dr Mathew McDougall, SinoTech’s CEO.
CEO of Illuminant Simon Cousins added that this is a crucial time for PR agencies to familiarise themselves with digital as clients are becoming more focused on the medium.
“With a trend towards more digital integration within PR, especially social media, we are one of a movement of new-style PR agencies offering highly digitally integrated campaigns to our clients,” Cousins said in a release. “Staying ahead of the digital curve is the differentiating factor in our ability to achieve superior communications outcomes for our clients, so it is important for Illuminant Partners to work with likeminded strategic partners.”
