SinoXpress is an analytics platform provides managers and executives with the ability to systematically develop, test and refine variables to maximise online performance.
The platform is designed to pin-point where your visitors come from and how they interact with website. The system allows decision makers to act quickly on increase sales, reduce costs, and enhance overall effectiveness of online marketing and advertising campaigns.
"Using automated planning and reporting systems in digital agencies as discrete tools is not a great technology leap forward,” said Matthew McDougall (pictured), group CEO and executive chairman for the SinoTech Group.
“However, the move to integrate planning and reporting processes that include other parts of the advertising ecosystem is new and as the agency's publishers and advertisers to become linked in this process we can show true savings and efficiencies".
