According to chairman and CEO of the China-based company Dr Mathew McDougall (pictured), SinoTech tracks brands’ buzz and reputations across digital channels including search, blogs, news portals, forums and social networks in China and provides this information to advertising, digital and public relations agencies.
“Today, there are millions of consumers online talking about your brands and expressing their opinions on your products and services without any constraints,” McDougall said in a release. “The old ways of doing online sentiment monitoring need to be fundamentally changed.”
In addition, the company has launched a social media marketing framework, called Prime, to guide agencies looking to launch social media campaigns.
