“Today many of the world’s premium publishers are seeing more international traffic than local traffic, yet they aren’t monetising the opportunity effectively. If a person in Beijing is reading the Times online in London, they should see an advertisement relevant to them locally, not a world away,” said Dr Mathew McDougall (pictured), group CEO and executive chairman of SinoTech Group.
SinoTech joins forces with AdGent 007
BEIJING - Interactive technology and digital marketing company SinoTech Media has formed a new partnership to provide China reach for global advertising services company AdGent 007.