It is believed that ZenithOptimedia, Carat, Mindshare and PHD have been invited to present in mid-December.
“Improving the overall media efficiency and strategic planning, and how to maximise returns for the client, especially during the uncertain economic situation, are the key objectives for the new agency,” said one source close to the pitch.
“Improving the overall media efficiency and strategic planning, and how to maximise returns for the client, especially during the uncertain economic situation, are the key objectives for the new agency,” said one source close to the pitch.
ZenithOptimedia has been working on this account since 2006.
The client has no definite time frame, but expects the result to be announced at the end of December or early January.
