The telco will launch two custom-built simulators - The SingTel Ultimate Race - where one car will be conveyed around suburban malls and key locations around the Lion City to enable consumers to try their hands at being race car drivers.
Displays and point-of-sales for SingTel’s services and products will also be set up at the simulator roadshows to deliver “spin-off revenue” according to Allen Lew, SingTel’s CEO, who commented how “these activities
allow F1 to become more relevant to the masses and less of an elitist sport.”
A racing portal offering games, celebrity blogs and user-generated content was also launched to promote the inaugural night race in Singapore while the telco is giving away a mobile game that its customers can download for free.
Forty-eight young ladies are also vying for the opportunity to be chosen as grid girls at the race.
The winner will walk away with a top prize of S$20,000 (US$14,000), as four episodes chronicling the search for the SingTel Grid Girls will be televised via MediaCorp’s Channel 5 prior to the race in September.
