SingTel steps outside with giant phones

SingTel has taken its 3loGy 3G campaign outdoors, using giant Sony Ericsson mobile phones to scroll a slew of images through the 'phone' screens at selected locations in Singapore. Developed in conjunction with MEC and Clear Channel bus shelter panels, the images displayed include Channel News Asia news clips, movie trailers and live traffic updates. "Just like 3G content would change the way consumers interact with their phones, a stunning outdoor creative in combination with such ambient medium will certainly deliver the promise of SingTel 3loGy," said SingTel marcomms manager Xen Chia.