SingTel shortlists trio for $18m creative review

In an exclusive release to Media, SingTel announced on Monday that incumbents DY&R and Leo Burnett have made it to the telco's pitch shortlist for its consolidated S$30 million (US$18 million) creative account (Media, July 7). The third shortlisted contender is DDB, which has local telco experience from its stint with former client M1. DNA, Ogilvy & Mather and Saatchi & Saatchi had also pitched for the business.