SingTel shelves digital review

SingTel has shelved its digital review, after reaching the final stages with two shortlisted agencies (Media, 15 June). <BR><BR> After initiating the review in May, it is believed that SingTel had settled on a final round shortlist of OgilvyOne and Proximity. According to sources, SingTel's decision to end the process stems from the departure of VP of corporate brand marketing Mabel Tay, who had driven the review before she left (Media, 30 May). <BR><BR> The review covered SingTel's entire digital portfolio and was seen as a bid by the telco giant to consolidate its many digital agency relationships with one AOR.