SingTel hires its first PR agency

SINGAPORE - SingTel has awarded its public relations contract to local boutique Red Dawn Communications.

The account will be headed by Angelika Quadt, a manager at Red Dawn. The appointment marks the first time that SingTel is moving a portion of its corporate communications work to a rostered PR consultancy.

Currently, the domestic telco is seeking an agency to manage its integrated creative account (Media, 19 September).