Design companies are not eligible to take part in the competition. Instead, individual designers from any country can participate in the competition to find a logo that best represents the Singapore identity and Olympic ideals.
The Games’ organizers have unveiled five advisory committees - including business and marketing - as part of preparations for the event.
The marketing committee will advise the game’s organisers on marketing, sales, branding and sponsorship, which is expected to raise at least S$40-50 million (US$29-36 million).
Singapore's Youth Olympics hopes to raise $29m in sponsorship
SINGAPORE - Organisers of the Youth Olympics, to be hosted by Singapore in 2010, are hoping to raise S$40 million (US$29 million) in corporate sponsorship as they kick off a global logo design competition for the Games - the earliest sign of marketing activity for the event.
