Singapore what's on title I-S boosts frequency in July

The title has also cut ad rates and is introducing a new, "cleaner and more modern" look, as well as additional department pages and sections, as competition among the city's lifestyle titles intensifies. The move will also see I-S expand its distribution by 25 per cent to nearly 300 outlets, which include retail shops, health clubs and art venues. Greg Duncan, publisher and editor-in-chief of I-S, said: "It's a growth step we've wanted to take for some time. Our sister publication, HK Magazine, made the switch from biweekly to weekly, and we've seen the effect: a more vital publication that gains a much stronger position in the market."