Singapore TV ratings talks break down

Negotiations between Singapore's media agencies and MediaCorp over the TNS requirement that agencies pay for its TV ratings data have broken down, with MediaCorp stating that it will now market the data directly to agencies. <BR> <BR> According to a MediaCorp statement, talks proved "inconclusive", after the broadcaster took over negotiations in place of TNS. Earlier, TNS had demanded that agencies begin paying for terrestrial TV ratings data, which had been provided free of charge for the past six years (Media, 27 February). <BR> <BR> The statement further revealed that the disparity in fee expectations between the two sides proved too large to bridge. "We have to seriously consider the cost of doing business and what we can realistically afford to pay for research data for one media," said 4As media committee chairman Julie Tilley.