Singapore Rugby appoints Red Dawn for PR

SINGAPORE - The Singapore Rugby Union has appointed Red Dawn Communications as its PR agency-of-record after a closed-door pitch involving two local shops.

The organiser of the International Rugby Board's Singapore Sevens series has tasked the local consultancy to handle its media and public relation duties with immediate effect.

Florence Ang, MD of Red Dawn, said:  "We were looking to take on more clients in the sports sector and we're happy to have signed on the Singapore Rugby Union as our first client in this sector."

The union recently partnered Standard Chartered bank to launch its first regional rugby academy - The Standard Chartered National Rugby Academy (SCNRA) - to develop local talent.