Targeting local youths who have never thought about blood donation, the campaign portrays giving blood as a positive and “cool” act of charity.
The campaign features actual blood donors and will run throughout the city-state in bus shelters and various print mediums. To further aid the humanitarian organisation, the entire shoot was done for free by Red Cross volunteers and supporters.
The campaign features actual blood donors and will run throughout the city-state in bus shelters and various print mediums. To further aid the humanitarian organisation, the entire shoot was done for free by Red Cross volunteers and supporters.
Credits:
Project Are you my type?
Client Singapore Red Cross
Creative agency McCann Healthcare Worldwide, Singapore
Creative director Sean Riley
Art directors Chong Won Wee, Sean Riley
Copywriter Anthony Foy
Planne: Sebastien Boisseau
Media agency Universal McCann
Director of photography Ray Tham
Exposure Print, outdoor, collateral
