Singapore Navy review will see Saatchi repitch

<p>SINGAPORE: The Singapore Navy will hold a statutory review of its </p><p>advertising and media account, which has been held for the past 17 years </p><p>by Saatchi & Saatchi, with Zenith handling media buying and </p><p>planning. </p><p><BR><BR> </p><p>The review is expected to attract a long list of agencies, which will be </p><p>asked to first submit tender documents. A shortlist of two to three </p><p>agencies will then be invited to a creative pitch. </p><p><BR><BR> </p><p>Saatchi's chief executive officer Simone Bartley said the agency, which </p><p>has created some award-winning work for the Navy, will repitch. </p><p><BR><BR> </p><p>The winning agency will be announced in December and will be awarded a </p><p>three-year contract, starting in April 2002. The winning agency will </p><p>create TV, press and outdoor ads as well as direct mail and </p><p>brochures. </p><p><BR><BR> </p><p>A Navy spokeswoman said: "We want to attract new recruits by positioning </p><p>the navy as a choice employer and to also enhance our corporate image." </p><p><BR><BR> </p>