SINGAPORE: The Singapore Navy will hold a statutory review of its
advertising and media account, which has been held for the past 17 years
by Saatchi & Saatchi, with Zenith handling media buying and
planning.
The review is expected to attract a long list of agencies, which will be
asked to first submit tender documents. A shortlist of two to three
agencies will then be invited to a creative pitch.
Saatchi's chief executive officer Simone Bartley said the agency, which
has created some award-winning work for the Navy, will repitch.
The winning agency will be announced in December and will be awarded a
three-year contract, starting in April 2002. The winning agency will
create TV, press and outdoor ads as well as direct mail and
brochures.
A Navy spokeswoman said: "We want to attract new recruits by positioning
the navy as a choice employer and to also enhance our corporate image."
