Singapore launches travel search engine

SINGAPORE - The Civil Aviation Authority of Singapore has launched a Singapore-centric meta-search engine that aims to promote travel in and out of the country and market Changi Airport as a world-class hub.

The engine, ViaSingapore.com, is being promoted in Australia, China, Indonesia, India and the UK through a digital campaign run on TripAdvisor, Virtual Tourist, Lonely Planet and Google.

ViaSingapore offers tools to compare airfare deals and track flight information from Changi Airport provided through a partnership with travel serach engine Wego.com. It includes information on hotel rates as well as editorial and user-generated content including travel guides and blogs, videos and uploaded images.

The site was developed by Qais Consulting following an account pitch in May. Qais is also responsible for mangaing ViaSingapore’s digital push.