McCann Erickson was awarded creative while Universal McCann was assigned media planning and buying duties for the estimated S$3 million (US$2.1 million) business.
Local and international advertising for the 165-metre tall observation wheel will begin early next year, in preparation for its launch in March.
Local and international advertising for the 165-metre tall observation wheel will begin early next year, in preparation for its launch in March.
The Flyer is expected to pull in 2.5 million visitors in its inaugural year. Operated by Adval Brand Group, the attraction is situated near the Marina Bay Integrated Resort, which is scheduled to open in 2010.
