By Stephanie Roberts
SINGAPORE Singapore Expo has launched a variety of initiatives to boost its long-term business.
"We have set up a company called PSA Exhibition Ventures, which will provide a one-stop solution for exhibition organisers," PSA Singapore Expo general manager Mr Steven Seet said.
"We don't want our customers to just come and use the venue, we want to be able to help them make their exhibition run smoothly."
Mr Seet added Singapore Expo, the island state's largest exhibition centre, wanted to provide its customers with a better range of services.
"The economic outlook of Asia has changed and so have demands from exhibition organisers. We will offer our customers creative value."
Schemes included incentives for shows during low season and for shows continuing to expand at the exhibition centre.
Singapore Expo, which opened officially in April, has seen an increase in its business despite some initial reserve from the regional market.
"We started off at 25% occupancy and should close this year with 30%. Our target is 60% for next year," Mr Seet said.
The exhibition centre is also looking into other market segments, particularly the convention sector. "We are looking at more investment in convention facilities."