The venue will adopt the tagline ‘designed to suit every event’, with a secondary line, “flexible space, exceptional service”.
Besides announcing the rebranding in trade publications, Singapore Expo is developing
local consumer branding and communication campaigns. The rebranding builds on Singapore
Expo’s corporate identity as a multifaceted centre.
Singapore Expo adopts new brand
SINGAPORE Singapore Expo has repositioned its brand by adding the words 'Convention and Exhibition Centre' to its name and logo, emphasising the venue is not solely for exhibitions, nor the name of a specific event.
