With the travel industry desperately attempting to lure customers with attractive ads that tout heavily discounted fares, taxes and surcharges are often not disclosed.
Raphael Saw, commercial head at Jetstar Asia, said: “We definitely welcome the new advertising standards as they translate to a higher transparency of pricing to passengers. We do not expect any possible negative impact on our business from this ruling. Instead, this ruling will benefit us as it will highlight to consumers that even from a total fare basis, we still offer a competitive pricing coupled with value-added propositions.”
Raphael Saw, commercial head at Jetstar Asia, said: “We definitely welcome the new advertising standards as they translate to a higher transparency of pricing to passengers. We do not expect any possible negative impact on our business from this ruling. Instead, this ruling will benefit us as it will highlight to consumers that even from a total fare basis, we still offer a competitive pricing coupled with value-added propositions.”
However, some airlines argue that consumers in general are aware of surcharges and most of them go online to compare ticket prices.
