The top position came in despite a brand value increase of a mere 3 per cent (US$3.75 billion), compared to an overall average brand value growth of 26.1 per cent amongst the top 10 brands.
It has a lead of US$656 million over number two ranked brand Wilmar International (US$3.1 billion). In third position is DBS Group Holdings Ltd with a brand value at US$2.04 billion.
These brands held steady from last year to retain their top 3 slots.
Released by Brand Finance Plc, the ‘Top 10 Singapore Brands’ list is valued at US$18 billion in 2011. These brands added an impressive 30.17 per cent to the combined brand value, with Willmar International contributing the most with its brand value having gained US$600 million.
Newcomer ASTRA International ranked in fourth position. With interests in financial services; heavy equipment, mining and energy; agribusiness; information technology; and infrastructure as well as logistics, the brand is valued at US$1.77 billion.
Telecommunications giant SingTel retained fifth position, with a brand value of US$1.357 billion, while Keppel Corporation took sixth place, with a brand value of US$1.35 billion.
Homegrown bank, UOB, meanwhile was the number seven ranked brand with a brand value of US$1.27 billion; while newbie Flextronics came in at eighth position with a brand value of US$1.17 billion.
Great Eastern and OCBC Bank ranked nine and ten, with brand values of US$1.15 billion and US$1 billion respectively.