Earth9 was awarded the business by Imedeen parent company Ferrosan Asia-Pacific following a global pitch. The new online system will launch first in Asia-Pacific, before being extended to the rest of the world.
"The system will really help local marketing managers understand customers and, on a day-to-day basis, allow them to focus more on strategy," said earth9 managing director Earl Trevor Allan.
The system will be implemented over six months, and will also include Imedeen's corporate website, content management, customer profile management and e-marketing management.
"It is a recognition of the quality of the region's online and interactive marketing capabilities — a boost to an industry that is seeing an increase in internet penetration and online marketing expenditure," added Allan.
The nutricosmetics global market is now worth US$1 billion, according to figures from Kline & Company. Other key brands in the sector include Inneov and Aveda.