Singapore agencies win Bata brief

Footwear giant Bata International has selected two Singapore agencies to handle regional campaigns in the upcoming months. Crush will take charge of promotional activities for an end of year push that builds internal and external awareness of the company's MNC heritage, while ice cream! communications will handle an international sales promotion campaign, commencing in August this year, and covering Singapore, Malaysia, Thailand, China, the Indian subcontinent and Africa. According to Bata advertising and promotion executive Pauline Soh, Crush won the first account after pitching against ice cream and Creads Advertising, following which ice cream secured the second project.