| Position | Last Ranking | Brand | Agency/TV Buyer | Percentage |
| 1 | (7) | Tiger Beer | Saatchi & Saatchi / MindShare | 69% |
| 2 | (4) | Pizza Hut | BBDO / MindShare | 65% |
| 3= | (11) | Carlsberg Beer | In-house / Carat | 63% |
| 3= | (2) | Kentucky Fried Chicken | McCann Erickson / MindShare | 63% |
| 5 | (-) | SingTel Generation Mio TV | BBDO / MEC | 60% |
| 6 | (-) | SK Jewellery | O2 Advertising / Ace Daytons | 58% |
| 7 | (-) | Lee Hwa Jewellery | MediaCorp / ZenithOptimedia | 56% |
| 8= | (-) | MediaCorp Online Broadband TV | In-house / In-house | 55% |
| 8= | (8) | MediaCorp Radio | DDB / McCann Erickson / M&C Saatchi / Ikon / In-house | 55% |
| 10 | (-) | UOB Credit Cards | Saatchi & Saatchi / Universal McCann | 53% |
| 11 | (-) | Sunsilk Shampoo (Range) | JWT / MindShare | 52% |
| 12 | (-) | Cadbury Dairy Milk Chocolate | Publicis / MindShare | 51% |