Singapore Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.









Q. Which of the following TV commercials do you remember seeing recently?

Position Last Ranking Brand Agency/TV Buyer Percentage
1= (1) McDonald’s DDB/OMD 69%
2= (5) KFC McCann Worldgroup/Mindshare 67%
2= (3) Colgate Sensitive Pro-Relief Y&R/MEC 67%
4= (-) Tiger Beer Saatchi & Saatchi/Mindshare 64%
4= (4) Panadol Extend F Muscle & Joint Pain Ogilvy & Mather/Mindshare 64%
6 (-) Canon Digital IXUS 200 IS Dentsu/Dentsu 62%
7 (-) Lee Hwa Jewellery Euro RSCG/ZenithOptimedia 61%
8= (-) SingTel Generation Mio TV BBDO/MEC 59%
8= (-) Channelnewsasia.com MediaCorp Creative Services/MediaCorp Interactive Media Division 59%
10 (-) Sensodyne Fresh Mint with Flouride Grey Group/Mindshare 55%
11 (6) Anlene Concentrated Milk BBDO/Proximity/OMD 52%
12 (-) Mocca.com MediaCorp Enterprises/MediaCorp Enterprises 50%
13= (-) Orchard Center The Alchemy Partnership/Starcom 49%
13= (-) Hisamitsu Salonpas Pain Relief Patch Asatsu DK/Asatsu DK 49%


 

Adwatch research was conducted in the last month as part of AsiaBUS, a monthly omnibus survey of 1,000
adults by Synovate — Gigi Chan: 852-2837-8254.

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