Singapore Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Position Last Ranking Brand Agency/TV Buyer Percentage
1 (1) McDonald's Restaurant   DDB/OMD 79%
2 (2) Kentucky Fried Chicken  McCann Erickson/MindShare 72%
3 (-) Courts  Leo Burnett/Maxus 71%
4= (-) Channel Newsasia  MediaCorp Creative Services/MediaCorp Creative Services 70%
4= (-) Pizza Hut  BBDO/MindShare 70%
6 (4=) Mocca.Com  MediaCorp Enterprises/MediaCorp Enterprises 67%
7 (-) Tiger Beer  Saatchi & Saatchi/Mindshare 65%
8 (-) Mediacorp Radio  DDB/ McCann Erickson /M&C Saatchi/ Ikon/In-house 63%
9= (11) Goldheart Jewellery  DDB/Mandate Advetising 62%
9= (-) Mitsubishi Electric  Hakuhodo/Hakuhodo DY Media 62%
11 (4=) Carlsberg Beer  In-house/Carat 59%
12 (-) Osim Uyoyo Massage & Exercise Chair  LH.M Advertising/LH.M Advertising 56%