Q: WHICH OF THE FOLLOWING SINGAPORE ADVERTISEMENTS HAVE YOU SEEN OR
HEARD OF RECENTLY?
Account Agency/TV buyer %
1 McDonald's Leo Burnett/OMD 93
2 KFC BBDO/MindShare 90
3 Pizza Hut BBDO/MindShare 89
4 National Kidney Foundation In-house/Decision One 84
5 Tiger Beer/Asia Pacific
Breweries BBDO/MindShare 80
6 DHL Ogilvy & Mather/MEC 78
7 Singapore Airlines Bateyredcell/MEC 77
8 SingTel Ideas Leo Burnett/MEC 76
9 SK-II Facial Treatment Mask Leo Burnett/ZenithOptimedia 69
10 Lux Shower Cream White Spa J. Walter Thompson/MindShare 69
11 DBS American Express Card RMG/MindShare 67
12 Kia Cars/Kia Motors In-house/MEC 65
13 Chan Brothers Travel In-house/Mediacore 65
14 Follow-Me Silkpro Products In-house/Mandarin 63
15 Sony Music In-house/Starcom 62
16 Health Promotion Board/
Institute Of Mental Health In-house/In-house 60
17 Panadol Actifast Ogilvy & Mather/Maxus 60
18 Disney Live!(Winnie)/Vizpro
E./Fairprice Arts Central/MediaCorp TV12 56
19 Nets (Rewards) DDB/Mediawise 55
20 Dumex 1-Plus/3 Plus/6 Plus Lowe/Initiative 55
Adwatch research was conducted in last month as part of AsiaBUS, a
monthly omnibus survey of 1,000 adults by Synovate - Harold Lee:
852-2830-2598. OMD provided the list of television commercials for the
research - Susanna Lam: 852-2911-1668.