Singapore Adwatch: Kidney Foundation TVC scores with message of giving

Kidney Foundation proves a recall hit with its message of giving, that is backed by BTL support. A public service campaign for the national Kidney Foundation trumped a variety of consumer brands to take third place in this month's Adwatch rankings. Running at the same time as a television drama serial 'Timeless Gift', the campaign carried an educational message, seeking to encourage the public to make charitable donations, even as part of their wills.