Singapore Adwatch - DHL campaign making bigger impact than ever on TV

A campaign is only as good as its last commercial, and DHL proves this by climbing up the ladder. DHL was the rising star in November's Adwatch survey for Singapore, with its TV commercial, 'No one knows Asia-Pacific like we do', leaping to sixth place after having first made an appearance in 15th position back in May. The TVC, developed by Ogilvy & Mather, marks the second phase of a campaign that aims to humanise the brand while reinforcing its leadership status.