The conglomerate is looking to increase consumption of its facial tissue, napkin and kitchen tissue products, and bite into the market share of Kleenex and other local tissue brands.
The pitch follows the arrival of ex-Unilever Indonesia marketer Dwi Dewi Permatasari to run Sinar Mas's tissue business marketing unit last month.
The pitch follows the arrival of ex-Unilever Indonesia marketer Dwi Dewi Permatasari to run Sinar Mas's tissue business marketing unit last month.
Saatchi & Saatchi, Lowe, Publicis, local agency Lemonade and Hakuhodo are contesting the business, although Hakuhodo is believed to have pulled out because of time constraints.
Agencies will be presenting on 28 and 29 February. They have yet to be informed of the marketing budget involved.
Meanwhile, PT SMART, an subsidiary of Sinar Mas Group, is holding a separate pitch for its Filma cooking oil. An undisclosed number of agencies have been invited to pitch next week (18 February).
