According to local reports, Sina will be contracted for the next three years to host live and on-demand videos on its site, as well as league news from games.
The news comes two weeks after the league signed Italian tyre manufacturer Pirelli as a title sponsor. This contract is also effective for the next three years and was inked in an effort to boost the international profile of the 16-team league, according to reports.
The news comes two weeks after the league signed Italian tyre manufacturer Pirelli as a title sponsor. This contract is also effective for the next three years and was inked in an effort to boost the international profile of the 16-team league, according to reports.
Western reports suggest the Pirelli deal is worth less than $6.8 million.
According to Sina, the league’s official site has garnered 10 million viewers. The league’s sixth season began last Saturday.
