Sina offers HK users personal touch

HONG KONG - Chinese portal Sina has relaunched its homepage in Hong Kong to allow users greater scope to personalise their pages.

For the first time, Sina.com.hk users can customise their homepages by choosing from various layouts, icons, colours and widgets according to their interests. Users can also format their pages to include only the news and information they want by closing tools that were previously embedded on Sina’s page.

According to a company spokesperson, Sina.com.hk is the only one of Sina’s four localised domains that gives users personalisation capabilities of this kind. Sina has local sites in China, Hong Kong, Thailand and the United States.The site also includes localised business, sport and entertainment news, as well as gaming and blog options.