The highly-rated Simpson joins after two years at Ogilvy & Mather Philippines. His arrival is accompanied by the shift of Ogilvy Hong Kong’s other ECD Annie Wong to the role of regional creative partner on Dove.
During his tenure at Ogilvy Philippines, Simpson drove a significant creative improvement, winning metal at key global award shows. His Philippines replacement is yet to be announced. Meanwhile, Ogilvy Philippines has moved to fill the top positions in its direct and PR operations.
Ogilvy veteran Elly Puyat, formerly client services director, has been promoted managing director of OgilvyOne. Former San Miguel group account management director Beng Prado joins to head up Ogilvy PR and ends a 10-year spell with the brewing giant.
