Simms moves from GCI to H&K Australia

Hill & Knowlton has appointed Sasha Simms as associate director for its technology practice in Australia.<br><br> Simms (pictured) will work alongside regional technology director Myrna Van Pelt on business growth, strategic counsel to clients and team development. <br><br> Van Pelt said: "Together we will be responsible to help build the team and the business, in addition to opening new doors to specialist sectors and services."<br><br> Sims previously worked in London for PR firm GCI, as group account director in its 12-strong technology team, where she directed programmes for a number of global brands including Dell, Panasonic Mobile and Sony Blu-ray.