The WPP agency takes control of media duties for Vantage Automotive, which represents Peugeot, Ford and Land Rover, and Performance Motors, the Singapore distributor for BMW.
MindShare won the consolidated business after a three-way pitch involving Carat, the incumbent for Performance Motors, and OMD, which handled Vantage Automotive.
The agency has been briefed to find "beyond media" ways to generate leads for Sime Darby's distributor businesses in Singapore.
Sime Darby pools $4m Singapore auto business into MindShare
SINGAPORE - Malaysian conglomerate Sime Darby has awarded the consolidated US$4 million media account for its BMW, Ford, Peugeot and Land Rover Singapore distributors to MindShare after a three-way review.
