SIM sends out waste warning

SINGAPORE - The Singapore Institute of Management (SIM) has launched the ambient component of a multi-million dollar advertising campaign, developed by JWT, which warns professionals and executives to 'Stay relevant, or else'.

The executions take the form of trash bins with the simulated legs of office workers sticking out; a literal way to communicate the idea that executives who don't upgrade their skills will get trashed.

"We are sending a tough message but that is the harsh reality of the corporate world," said Jeffery Tan, director at SIM, in a statement.

The outdoor executions follow print, poster and web portions of a year-long campaign.

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