Entitled 'Hooky', the game is the latest instalment in SIM's 'Build your own future' campaign, an enrolment drive that launched in February.
"To reach out to someone, you first need to catch their attention," said Judy Wong, director, change management, SIM. "Gaming was one such communication route suggested by youths when we first polled them for ideas."
"To reach out to someone, you first need to catch their attention," said Judy Wong, director, change management, SIM. "Gaming was one such communication route suggested by youths when we first polled them for ideas."
"Online games are a powerful viral channel, particularly among youths. 'Hooky' is a cheeky way to enroll students to be our word-of-mouth agents," said Lesley John, senior account executive, M&C Saatchi, which developed the campaign.
The ironically-named RPG game puts players in the role of a student attending SIM. Supporting executions include bus shelter ads and online database marketing.
