Incumbent Ogilvy & Mather will line up with Grey, BatesAsia, Saatchi Lab, Y&R and JWT for the business. The next round is expected to be held at the end of this month or early February.
The winner will initially be awarded a two-year contract, starting 1 April. According to the briefing document, the client wants contenders to show how the Singapore Airlines-owned carrier can become the ‘top of mind brand for regional travel’.
The winner will initially be awarded a two-year contract, starting 1 April. According to the briefing document, the client wants contenders to show how the Singapore Airlines-owned carrier can become the ‘top of mind brand for regional travel’.
