Shu joins from sister Huntsworth agency Citigate Dewe Rogerson, where he was executive director.
Shu will report to new Grayling regional MD Chris Davies. Bruce is one of the leading PR practitioners in Hong Kong and across the region, said Davies. He brings years of international experience and a wide breadth of PR and marketing experience, including specialist knowledge in financial and investor relations. He will play a key role in the continuing expansion of our services to clients.
Former Grayling Hong Kong director Allison Wright, has chosen not to return to full-time employment following the birth of her first child earlier this year.
Shu was one of the founders of CNBC Asia, before becoming regional head of PR at ABN Amro, and then joining Citigate.
Shu takes charge at Grayling Hong Kong
HONG KONG - Grayling Global Asia has named Bruce Shu (pictured) as MD of its Hong Kong operation.