The news follows the recent appointment of national creative director Ravi Deshpande to chairman and chief creative officer, and CEO Jagdip Bakshi to run the global Unilever business.
Shrikhande will report to Michael Maedel, international president of JWT, who said in a statement: "Umesh is respected for his unrelenting focus on creating a humane and value-based organisational culture at Contract, and it is clear that his effort has contributed significantly to the recent successes of the agency."
Ravi Deshpande, newly appointed chairman and CCO of Contract India added: "I couldn’t have found a better partner to take the agency to the next level. There are few people in the industry today who can match his sound strategic sense and openness to possibilities in creativity."
In his new role, Shrikhande will focus on organic and new business growth, having worked on numerous accounts including HSBC, Cadbury, Asian Paints, Shopper’s Stop, Unilever, Heinz and Bajaj Auto among others in his 10-year stint at the agency.
Shrikhande appointed as CEO of Contract Advertising
MUMBAI - Contract Advertising has named executive vice-president Umesh Shrikhande (pictured) as its chief executive.
