Should the industry retain the MICE acronymn

The acronym MICE (Meetings, Incentives, Conferences and Exhibitions) has for years been a bit of an anomaly to the industry. But the quirky moniker, originally coined by the Asian Convention and Tourism Bureau, has stuck, much to the chagrin of many in the industry. In the first in an ongoing series of news debates about the wider issues that impact and effect this industry sector, CEI Asia Pacific has surveyed leading players to canvass their views on whether the acronym should be preserved.