Targeted at 30- to 54-year- old consumers who have the financial means to purchase property, the push — developed by Interface Communications — builds on Sun Hung Kai’s ‘Building homes with heart’ promise, emphasising that SHK is synonymous with strong family ties while, at the same time, hoping to drive increased demand in a resurgent market.
According to Hong Kong’s Ratings and Valuation Department, 2006 saw a steady decline in both sales volume and total value of sales in the residential market.
However, the first three months’ data for 2007 reveals an increase of 31.6 per cent in total sales compared with the same period 12 months ago.
Demonstrating the bond between father and son, the campaign juxtaposes the two different generations in both old and new SHK properties, and is running across both terrestrial and cable television.
