The store has previously employed various agencies, including Leo Burnett, on a project basis. Burnett secured the business without a pitch.
According to Burnett Taipei EVP AP Lin, SKM is looking looking for an agency partner that can offer more interesting integrated retail marketing campaigns and branding solutions, rather than conventional tactical promotions.
According to Burnett Taipei EVP AP Lin, SKM is looking looking for an agency partner that can offer more interesting integrated retail marketing campaigns and branding solutions, rather than conventional tactical promotions.
“The bottom line is to attract more visitors and spend at the stores,” said Lin. “The retail industry is facing more challenges with the current economic climate, and is under more pressure in getting short-term profits than investing more time and effort in brand building.”
