Shell Singapore pitches digital brief

SINGAPORE - Shell has seen proposals for a local digital project, which is believed to include regional BTL incumbent, BatesAsia 141.

The brief, according to sources, is to come up with an engaging, digital solution to promote Shell's Helix Ultra gas. It has been described as a "small project with very quick turaround time." Several agencies have made presentations.

Shell recently consolidated its regional BTL business with Bates (Media 5 September).