"We're impressed by M&C Saatchi's quality in thinking and creativity, their fresh approach to the brand makes us feel they're the right team for us," said Crayton Cheung, general manager at Sharp-Roxy.
M&C Saatchi’s assignments will include rolling out integrated campaigns for the LCD TV amongst other products.
Sharp picks M&C Saatchi and MindShare in Hong Kong
HONG KONG - Sharp-Roxy has handed its HK$20million (US$2.5 million) advertising account to M&C Saatchi and MindShare, following a four-way pitch against undisclosed agencies.
