Sharp decline for Singapore adex

New figures from Nielsen Media Research (NMR) reveal a sharp decline in Singapore's advertising expenditure during the first half of 2005. At S$891 million, adex has dropped eight percent year-on-year, driven by an 18 per cent decrease in TV advertising expenditure. NMR executive director Rebecca Tan attributed the decline to the absence of competition in the TV sector, along with drops in entertainment, telco and government spending. The decline is partially offset by strong performances by cinema (+42 per cent) and posters (+12 per cent), in addition to increased spend by the retail, real estate and automotive sectors.