Sharp | Bacteria | Hong Kong

Sharp has rolled out a quirky print campaign for a new series of high density Plasmacluster ion generator air purifiers, in time for the peak influenza season.

The creative visuals show a troop of virus, molds and allergens in various crayon colours and abstract shapes, marching into a giant animated nostril.



Credits:
Project Bacteria
Client Sharp-Roxy
Creative agency M&C Saatchi, Hong Kong
Executive creative directors Sandy Chan, Simon Handford
Creative director Francis Chung
Art Director Takho Lau
Copywriter Mike Wu
Exposure Print, point-of-sales
| campaign